Custom software (also known as bespoke software or tailor-made software) is software that is specially developed for some specific organization or other user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.

It starts with an idea. It’s not a product yet, and there’s no strategy to follow. But your idea needs to become a product, and your product needs a strategy. Ideas are everywhere. Some ideas are the seeds of success, and they need the execution that drives them into the marketplace.

Your product strategy is your roadmap to success. We’ll help you draw it.